Facebook is working on extending its network beyond the social realm and into the professional world, according to the Financial Times, citing anonymous sources.
Now Zuckerberg is looking to tap into people’s work lives, with plans to expand Facebook-like connectivity and sharing into corporations. Ironically, he’ll be following in the footsteps of more corporate-oriented tech firms that have been racing to become “Facebook for the office.”
The secret new website, Facebook at Work, will look much like the current Facebook site with newsfeeds, groups and chat, the Financial Times reported. Users will be able to keep their personal posts separate from work-related material, the story said. Facebook did not immediately return a request for comment.
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At the moment, millions of office workers use email, Skype and Google documents, as well as Microsoft Office to coordinate team work, while LinkedIn is the most popular business-oriented social networking service. Facebook aims to unite the best features of these platforms and grab LinkedIn’s market share.
Inside the company, thousands of employees already use Facebook tools to help get their work done, providing a foundation for the new offering. But that doesn’t mean it will be easy for Facebook to succeed.
Some development of ‘Facebook at Work’ is reportedly taking place in London, and Facebook employees have been using it for some time. The Silicon Valley company’s current project started last year.
Facebook founder Mark Zuckerberg said in July that Facebook still had “a lot of room to grow.” He explained, “There’s a big opportunity to improve the way people connect and share.”