Coca Cola collaborated with Ogilvy & Mather of Paris to bring forth the sexy vending machine. the company advertises the Slender Vender on YouTube with the phrase: “Diet Coke fits beautifully into one’s lifestyle — and so does its Slender Vender“. The ad is a tangible statement that targets the psychological perception of consumers. The vending machine instantly reflects Diet Coke without even looking at the actual product. Certainly a brilliant idea from a company that has thrived for more than a century.