Coca Cola collaborated with Ogilvy & Mather of Paris to bring forth the sexy vending machine. the company advertises the Slender Vender on YouTube with the phrase: “Diet Coke fits beautifully into one’s lifestyle — and so does its Slender Vender“. The ad is a tangible statement that
targets the psychological perception of consumers. The vending machine instantly reflects Diet Coke without even looking at the actual product. Certainly a brilliant idea from a company that has thrived for more than a century.
It’s still unknown whether the Slender Vender will be introduced at your nearest health spa anytime soon. Would you like to see the Slender Vender for real? Hit the comments section below.
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